![]() Now, the company is capitalizing on its cultural clout by creating its own music with Zumba Music Lab, which produces tracks in partnership with labels like Sony Latin, Warner, and Universal and major artists like Steve Aoki. Over the years, Zumba's devoted global fanbase of more than 15 million users has played a significant role in helping to put singles by musical artists including Shakira, Jennifer Lopez, and Luis Fonsi high on the charts. Zumba may be best known for its high-energy dance classes, but the global exercise phenomenon has also become a bonafide music powerhouse of its own accord. ![]() ![]() Now, it is capitalizing on its clout to produce its own music with Zumba Music Lab.The company is credited with helping put popular songs like "Despacito" high up on the charts.Zumba's global reach of 15 million users makes it increasingly influential in the music industry.
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